Sold | Detroit, Michigan
This golf-course home on the Detroit Golf Club was successfully sold in 2021 for $565,000 — exactly the price we advised the seller. Prior to my involvement, the property had been listed with another agent for over five months without selling, despite that agent’s familiarity and network within the neighborhood. After relisting, the home received more showings than it had previously, and sold through strategic repositioning, pricing clarity, and targeted exposure in Detroit.
Property Overview
📍 18350 Fairway Drive, Detroit, MI 48221
💰 Sold for $565,000
🏠 Single-Family Home on Detroit Golf Club
🛏 4 Bedrooms + Flex Walk-In Closet (Potential 5th Bedroom)
🛁 3.5 Bathrooms
🏊 In-Ground Heated Pool + Jacuzzi + Pool House
🌳 Golf Course Frontage (6th North Hole)
📍 Wayne County
📅 Sold in 2021
Why This Home Sold (After It Didn’t)
After relaunching the property, the outcome changed immediately due to a high-level marketing and sales strategy designed specifically for this home and its buyer profile.
Rather than relying on familiarity with the neighborhood, the listing was repositioned through:
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Strategic pricing aligned with real buyer behavior, not stale market assumptions
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Elevated visual presentation and video marketing that highlighted the golf course setting and lifestyle appeal
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Targeted exposure designed to reach qualified buyers actively searching for Detroit Golf Club homes
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Clear messaging that communicated value, uniqueness, and urgency
Once properly positioned, the home generated significantly more showings than it had previously received, and sold for exactly the price advised. This result demonstrates how execution, not just exposure, drives successful outcomes — even in established neighborhoods.
Outdoor Living & Entertaining
This property was built for entertaining and lifestyle enjoyment:
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Updated (2019) in-ground heated pool with jacuzzi and custom cover
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Pool house with toilet facilities
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Private patio ideal for hosting
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Golf-course setting that elevates both daily living and long-term value
Inside, the home also featured:
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Cedar closets in multiple bedrooms
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Extensive storage throughout
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Recreation room with adjacent shower and relaxation space
Why This Sale Matters
This sale is a clear example of why strategy matters more than familiarity.
Despite being listed by an agent deeply connected to the neighborhood, the home sat unsold for months. After relaunching with correct pricing, refined messaging, and targeted marketing, the property sold for exactly the price I recommended — proving that execution, not proximity, drives results.
Detroit Golf Club Neighborhood Insight
Homes located on and around the Detroit Golf Club offer a unique blend of privacy, prestige, and architectural character. Buyer demand in this area remains strong when homes are positioned correctly and marketed with a deep understanding of the neighborhood.
If you’d like a deeper look at what it’s like to live in this community, you can explore this detailed neighborhood guide:
👉 Living in Detroit Golf Club – Neighborhood Overview
Thinking About Selling a Home?
Thinking about selling your home in Detroit, the Detroit Golf Club area, Wayne County, or surrounding neighborhoods?
Correct pricing, repositioning, and strategic marketing matter — especially if your home didn’t sell the first time.
👉 Schedule a sales strategy consultation
Designing real estate solutions so you can live the life you desire.